Sacramento Internet Marketing has proven results in the Search Engine Optimization field. We have been serving large to mediium size business in the Sacramento Northern California areas for many years. Our ranking efforts have always been a tremendous success.

Today’s Search engines drive 85% of all first time traffic to a site. A search engine has organic and sponsored results. The organic results attract 80-90% of all search engine traffic. Only 10 –20% will be sponsored. You definitely have to come in the top list of the organic results to attract traffic, rather the most targeted traffic. The reason is the visitors of organic results will be keen to buy products. Therefore, you have to attract them as best as possible and this is likely to happen only when you top the list. Sacramento Internet Marketing effective role comes here as we assures the highest ROI for all the projects.

The primary search engines are Google, Yahoo and Bing. They handle 92% of all Search Engine Traffic.

Sacramento Internet Marketing does 3 types of optimization: Full Optimization, On-page Optimization and Off-page optimization.

Full Search Engine Optimization

Both on page and off page optimization is done here.The formula can be described as,On Page Optimization + Off Page Optimization = Highest Ranking

We set very high, realistic goals and do not believe in misleading our clients. Search Engine Optimization, also known as ranking is a gradual process. At the end of the period agreed upon, we guarantee top ranking results.

We believe in providing the best results to our clients. Sacramento Internet Marketing employs a staff of optimization specialists and position programmers to make the site rank high. Search Engine Analysts determine the search engine trends; programmers implement these trends into optimization programs, and optimizers put the programs to work. In addition to these manual placement methods, we carefully submit client sites into all of the major search engines and directories.

You’ll certainly find SEO companies who are cheaper than us. Cheaper companies are enough to get you ranked in the top 1-5% of the results, but since there is thousands, or millions of results, you have to do better. You can never compromise being on the first page. 30% (or less) of searchers go to page 2 of search results, and fewer than 10% go to page 3 of search results. But if you are ranked in the top positions, you’re hot. If you want to target the top positions in the search results then you might want to go with a SEO company that has lots of good experiences behind them. Sacramento Internet Marketing satisfied clients can vouch for all the claims that we make.

Our focus is to optimize web sites around the products or services your company is offering, identifying the key phrases people will use to find out about the products or services you have to offer. We then use our understanding of search engine algorithms to produce the results you need for your online business to flourish.

We always keep updating ourselves to the latest trends in this field. We have a team of dedicated optimizers who dedicate part of their time in researching search engines and their new ranking algorithms. Understanding these algorithms is mandatory when it comes to search engine optimization and marketing.

Having a website online is not enough. If you are not getting business out of it then there is no use running it. Search engine optimization is more focused on bringing high quality targeted traffic to your site. Search engines want to know what your pages are about so that they can provide your pages to their users if you have relevant content.

Onpage Optimization

On page Optimization are the changes you make to your site physically, this includes optimizing Html Design Elements, optimizing internal link structure, writing good contents that suits the site needs. The major On-Page Factors of Search Engine optimization are:

Meta Tags (some engines)
Keywords Words in the Title Tag
Keyword Density in the content
Keyword Density in each Page
Words in Headings
Words in Bold
Keywords in URL
Anchor text links
HTML Validation
Listings in directory
Beginning Words
Link Structure
“Indexability” of the page and
Hundreds of Other Factors

Why on page factor is so important ?

Your site has to rank. If your site is not ranking for the targeted keywords then conversion rate of your site will be less. The ultimate goal to run a site is to have business. To make conversion rate of a site higher, on page factor is important. So to have a best quality site is to have an on page factor optimization.

Offpage Optimization

PageRank

PageRank is a numeric value that signifies a page’s importance on the web. PageRank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determine a page’s ranking in the search results. The PageRank displayed in the Google toolbar of your browser ranges from 0 to 10.

As the number of pages on the web increases, so does the total PageRank on the web. Google’s index is always increasing and they re-evaluate each of the pages on more or less a monthly basis. The process is known as the “Google dance”. When the dance is over, some pages will have dropped a toolbar point. A number of new pages might be all that is needed to get the point back after the next dance.

Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. In addition, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is, is taken into account when a page’s PageRank is calculated.

For a page’s calculation, its existing PageRank (if it has any) is abandoned completely and a fresh calculation is done where the page relies solely on the PageRank “voted” for it by its current inbound links, which may have changed since the last time the page’s PageRank was calculated

High-quality sites get a higher PageRank, which Google remembers each time it conducts a search. The important pages serve nothing if they do not match your query. Therefore, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it is a good match for your query.

Google’s technology uses the collective intelligence of the web to decide a page’s importance or determine PageRank. There is no human participation or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement.

Sacramento Internet Marketing helps you get the highest PageRank possible. Our innovative optimization methods help boost your website’s rank in the major search engines, primarily Google. We have proved our skills before with our efficient and certified staff. We definitely prove the same with your company